ENVE Composites and Smart Aero Technologies partnered to create a wheel system that is durable enough to withstand the daily demands of training as well as racing.  The process to achieve this goal included countless hours of wind-tunnel testing and dozens of shape iterations that ultimately produced what is known today as the Smart ENVE System.  To learn more about the Smart ENVE System and the technology behind this cutting edge product click on the links and here.

Here is an opportunity to be fitted by world renowned aerodynamicist, Simon Smart in the same tunnel where the Smart ENVE System was born. After your fitting, you will take home the SES wheelset that makes the fastest you.

In order for this opportunity to be yours, all you must do is inspire…

Requirements for Entry:

To participate, submit media that depicts your most memorable triathlon experience. The moment could be the reason why you did a triathlon, a moment during training, on race day, or after it was over. Entries may be in the form of photos (up to 3), videos (up to 3 min.), written submission, or any combination of the three.

Entries may be submitted to contest@enve.com, to submit large video files please email a link to the location where your video is stored.

Contest Execution:

Contestants will be notified of the date when their entry will be posted to ENVE’s Facebook page so they can let their supporters know when to vote.

According to the calendar, entries will be posted on the ENVE Facebook where the contestant’s fans, friends, etc… will “like” our FB (if they don’t already) and then “like” the contestants post to help them procure the most “likes”. (NOTE – Contestants may not pay webcasts, podcasts, bloggers, etc… for promoting their entry.  It is ok for someone to ask a friend to mention them and the contest in their blog; they just cannot be paid for it.)

Finalists will be published according to a schedule and voted on for 1 grand prize winner, and 2 runner-up winners.

Prizes:

Grand Prize:  One individual will travel to the UK to be fitted by Simon Smart at the wind tunnel in Brackley, Northhamptonshire, home of the Mercedes GP-Petronas team headquarters.  Winner will also receive the Smart ENVE System wheelset that best meets their needs.

Winner of the grand prize will be given a selection of dates to choose from to complete travel.

Runner-Up: Two individuals (1 x male and 1 x female) will win a Smart ENVE System wheelset of their choice.

Key Dates and Timeline:

May 16, 2012 – Begin Accepting Entries
June 4, 2012 – Begin Posting Entries
June 30, 2012 – Cutoff Date for Receiving Entries
August 1, 2012 – Announce Winners

Ricci and Edwards Photo: C. Johnson

The CU Buffs and Navy Goats triathlon teams placed first and second overall at Collegiate Nationals this season. Last year editor Courtney Johnson wrote a piece on the intense but fun rivalry of CU Head Coach Mike Ricci and Navy Head Coach Billy Edwards in the June issue of tri-magazine.

A Few Good Men

General George S. Patton once said, “Battle is the most magnificent competition in which a human being can indulge. It brings out all that is best; it removes all that is base. All men are afraid in battle. The coward is the one who lets his fear overcome his sense of duty. Duty is the essence of manhood.”

Perhaps no one can better relate to Patton’s words than someone who has served in the military including University of Colorado Triathlon Head Coach Mike Ricci and U.S. Naval Academy Triathlon Head Coach Billy Edwards. Both coaches served in the military, live in Boulder, CO., race competitively, and both head powerhouse collegiate teams. With so much in common, they have plenty to clash over.

Time in Service

Ricci spent six years in the Marine Corps Reserve, reaching the rank of Corporal rather quickly. During his junior year of college, his reserve unit was activated, shortly after Thanksgiving, for Operation Desert Shield, which became known as Operation Desert Storm.

In Saudi Arabia, he spent six months going from the front lines to the rear, on a daily basis, as a mortar man and a machine gunner attached to a motor transport unit. It was a round the clock mission 24/7. “Being a Marine is something I always wanted to do, and getting through Marine Corps boot camp was one of the hardest but most fun challenges I have ever done,” he said.

Billy was commissioned as a Marine Officer out of the Naval Academy in 2000 and went to the standard Marine school to become an Infantry Officer. He was operational with an infantry battalion out of Camp Pendleton and went on a few deployments post 9-11.

Most notably, he was a Platoon Commander and Company Executive Officer in 2003 when his battalion fought at the beginning of Operation Iraqi Freedom. “I literally crossed the border in the beginning hours of the war. The most fighting we saw was in the first several weeks, which was little compared to the stuff my battalion saw its next couple trips to Iraq.”

In 2004, Edwards moved to Virginia Beach to become a mishap investigator and magazine editor in the safety arena for his last three years of duty. He attained the rank of Captain and resigned his active commission in the fall of 2006.

To look at the two, you would never picture that either one of them served in the armed forces, except for the fact that they both still have military haircuts. Ricci is more likely to chat about his son Brady and daughter Hope or his beloved Red Sox and Patriots. Billy talks of the milestones of his daughter Paige, born this past December, and his memories from growing up in Virginia Beach. While they may not be the in-your-face military types, neither is afraid to push their athletes to their limits.

Photo: C. Johnson

The characteristics most commonly associated with service men, including loyalty and leadership, show in their commitment to both the sport of triathlon and their roles as coaches. “Coaching is a lot about leadership and even more so with these college tri teams,” said Edwards. “There are coaches out there that know a lot about physio, or some that understand being a leader, in a general sense, and some that fully understand the sport. However, there are few that can lead and put the physio and the sports all together, and I feel like the Marines has helped with the biggest third of that leadership.”

For Ricci the time spent in the service has helped him become the coach of one the nation’s top triathlon teams. “No question, to me, that I wouldn’t be half the athlete or half the coach I am without my training in the Marine Corps,” he noted. “There is no harder yet more satisfying job in the world than putting on that uniform and knowing that you are prepared for whatever comes your way. I want our athletes to train hard and feel the same way on race day. Once they put that CU uniform on, I hope that they are prepared to push themselves mentally and physically to surpass what even they think they can do on race day. No matter the outcome of any race, as long as our athletes give our best, I’ll always be satisfied as a coach.”

Big Brother, Little Brother

The first interaction between Edwards and Ricci was when Billy was fresh into town and asked Mike to film him in the pool. “I went to him to get my stroke filmed several years ago, and he just started busting my chops,” said Edwards. “Mike always enjoys pointing out the fact he can out swim me despite my ability to make him look silly during the rest of a triathlon. I can take it; it’s all good.”

For Ricci the initial ribbing, between him and Edwards, was centered on their military backgrounds. “He went to the Naval Academy and I went to Parris Island, which is known as the real Marine Corp Recruit Depot,” said Ricci. “From the moment you get to Parris Island you are taught that the Navy is your biggest rival. So, anyone from the Navy is really like your kid brother. They may want to be like you when they grow up, maybe even be a Marine, but they’ll never measure up unless they go through Parris Island. That’s pretty much how they brainwash you, and it works. Billy is great but since he didn’t pass through the portals at Parris Island, he’s like that kid brother.”

Mike sees a reflection of himself, when he was younger, in Billy. “I love Billy. He has that East Coast attitude that I grew up with, and he hasn’t lost his filter on what he wants to say,” Ricci stated. “He thinks it and he says it. I love that about him. It’s no different than what I used to do.”

Platoon Leaders

After their initial meeting, the true rivalry began at the infamous Boulder Beer Mile in 2009. Ricci and Edwards began coaching their respective schools that year, with Navy winning Collegiate Nationals that season while CU placed third. “He was talking some smack about his team and their chances at Nationals in 2010 as the defending champs,” said Ricci. “I happened to have my video recorder out, and yes, maybe I goaded him into a few questions knowing he had just finished his beer mile, but the truth serum was in full effect.”

Recalling the day Navy won the championship, Billy was elated and humbled when Ricci came over and extended the first hand. “Mike was the first guys to come up to me after the awards presentation and congratulate me for my team’s work and my dedication,” said Edwards. “I was so pumped about how the Midshipmen performed that I had forgotten that I had actually put some effort into this coaching gig. I was just so happy for my team, and his [Mike’s] handshake was a reminder that I was a positive influence on the young people in the sport.”

Ricci in uniform. Photo: M. Ricci

In 2010, the roles were reversed when Billy had to make his way over to shake Mike’s hand. “I was happy for Mike and CU, because I knew the hard work they had all put into it. I was pissed at the same time,” he said.

While the chop busting is all in good fun, losing after talking smack is never easy to swallow. “My rivalry with Mike is similar to that with fellow platoon commanders while in the Marines,” said Edwards. “I always wanted my Marines to be the best in the company, or battalion, because that would make them more ready for the real fight. I wanted to succeed personally, but I derived more satisfaction from having Marines earn awards and honors. Therefore I think this is the foundation of our taunting, our Marine background. Mike and I can’t physically do battle, which I think would be easier and less stressful, so we have to resort to talking.”

When push comes to shove, the two are the first to set the rivalry aside for the good of their team and keeping competition fair. “Last year at Nationals they changed the swim on race day, and it was a serious change in what our teams had trained for,” said Edwards. “We felt the premier race on our calendar was being taken lightly by USAT. Mike and I, together, went to the race director to represent our athletes. We are both similarly looking out for our teams, in good and bad scenarios.”

Buffs and Goats

Both teams prepare for Nationals each year the same way they would if the rivalry didn’t exist. If the ribbing does anything, it helps keep the competition at the forefront of both coach’s minds. “At first I tried not to let him get to me, but he is good and loves to try to draw out information, much like myself, and then the verbal trash talk occurs,” said Edwards. “He is a good Marine; he knows what buttons to push. I like to hope I get him thinking about what he is doing to better his CU kids as much as I am always wondering what else I need to make sure Navy is prepared for Nationals. There are other coaches that I talk with, but none of them have the similar mentality with regards to getting the most out of their athlete.”

Coach Ricci feels the same way. “As a coach, you are always looking for that edge. It doesn’t matter if it’s a better piece of equipment, a workout or even the slightest mental edge on your rivals.”

Both teams are well aware of the competition that exists between the coaches. “My athletes have seen us talk, and they asked what was going on,” said Edwards, who was an All-Marine in cross-country, the marathon and triathlon. “I explained to them that the uber-liberal hippy school has a Marine for a coach. That probably gets CU a bit more respect, and my athletes respect Coach Ricci because he was a Marine, part of that military family, even if he coaches ‘them’. We don’t like black and gold, but my men and women can respect a Marine, no matter his current flaws.”

“We don’t let the rivalry affect us or how we prepare for Nationals,” said Ricci, who has been racing triathlons since 1988. “We all understand where we came from, starting in November 2008, and how we didn’t have much in terms of depth or talent. We’ve worked very hard to get where we are and we have a solid nucleus for the next few years. We know it’s going to take even more work to reach the top this year and I remind the team of that on a daily basis.”

51 Weeks of Work

Edwards in uniform. Photo: B. Edwards

Collegiate Nationals on April 9th was the only time the two would meet as full teams on the same course. The CU men won while the women place third, giving CU the overall title as well. For Navy, the women to the top spot while the men placed 19th. This gave them an overall place of 6th.

The results keep CU’s victory streak alive. Since 1992 CU has podiumed in some form at Nationals. “Our goal, 51 weeks ago, was to win Nationals again, and from that perspective, it’s very gratifying,” said Ricci of the win. “Our team worked hard over that time to achieve our goals. There’s nothing quite like racing with a target on your back, but the team did well with that pressure.”

The win by the Navy women’s team came as a surprise to many, but not Edwards. “I was proud as a coach, but more importantly happy for them. The ladies have been moving up the ranks over the last three years, this is a testament of their progress in the sport. The team is made up of a core that I first started with and has a couple of great additions who have taken it to the next level.”

But as both coaches state, the overall title is what matters the most at Nationals. “The overall title is the ultimate,” said Edwards. “I don’t know how to explain how conflicting it is to be so proud of one part of the team and so disappointed in myself as a coach for the other.”

Ricci had the results figured out before the team headed to the awards ceremony. “I texted Billy congratulations, but he didn’t see the text. He came up to me after the event, and he was pretty happy about his women’s team. I was and am happy for him because I know how hard he works and how much he cares. He’s a great guy, and I know they’ll be very competitive again next year.”

“I knew after the men’s race that our team would come up short in the overall. I congratulated Mike, Rudy, Ryan, and Chris immediately. That kind of scoring is fantastic and is worth additional complements,” said Edwards.

Looking towards next year, the two teams will no doubt be gunning for each other. CU will not lose any of their team to graduation, so they have to be considered the favorite to repeat. Edwards is confident his men’s team will step it up a level. “My men’s team has done some great things, and we will go back to those and return this team to prominence, very, very soon.”

Some of Ricci’s and Edward’s commonalities are cause for rivalry, while others create a friendship. History, triathlon, family and location keep them connected, if sometimes in a heated way. Ultimately though it’s their drive to succeed and to make others stronger that wins out over the minor details of who won. As Edwards said, “We just had our first little one, so Mike and I have lots to talk about-coaching triathlon, being a dad and living in Boulder. Our passion for making the most out of our athletes is the common bond.”

The 2011 UCSD Team on a run in Torrey Pines State Park. Photo: C. Johnson

Two years ago, the UCSD Triathlon Team became the first fully sustainable triathlon team in the country. The team follows specific green initiatives to reduce their impact including directing and hosting sustainable races like Tritonman and the Grove Run. For the past three years, the team has worked with a group of engineers on campus called Teams In Engineering Science (TIES) to re-engineer bike trainers to generate renewable energy. Another initiative the team has is to always seek out environmentally and socially responsible sponsors including Greenlayer, Clif Bar and XTERRA wetsuits. The team uses biodegradable water bottles and pursues carbon neutrality through carbon credits and carpooling.

UCSD Triathlon Team’s Top Ways to go Green:

• Ride, run or carpool to workouts

• Buy used equipment to save money as well as resources

• Use organic energy bars and gels

• Refill a water bottle instead of buying disposable

• Recycle used training equipment and donate slightly used training equipment to other athletes or charitable organizations

• Enter races that take steps to reduce environmental impact

April 10, 2012 – Ogden, UT, USA –
ENVE’s aero road line called the Smart ENVE System (SES), which debuted in early 2011, is growing into a full spectrum aero wheel offering for 2012. In March, ENVE’s new SES 3.4 Clincher hit the show room floors and in the coming weeks the super deep SES 8.9 Tubular and SES 6.7 Clinchers will begin shipping as well. A clincher version of the SES 8.9 is scheduled to begin shipping later this year.

Developing the Smart ENVE System clinchers was more than simply taking the existing SES tubulars and converting them into clinchers. “Because clinchers are structurally unique from tubulars, this project merited a completely separate development cycle to ensure that the laminates were dialed. The end result is a line-up of premium race wheelsets that are durable enough to train on every day,” said ENVE founder Jason Schiers. According to Simon Smart, “the new clincher rims have the same optimized external surfaces as the tubular rims, and it’s a great testament to the ENVE engineers that they were able to surpass the demanding structural requirements of a carbon clincher without compromising the external aerodynamic shape.”

“Pairing ENVE composite technology with Smart aerodynamics makes for the strongest, most versatile wheels for any wind condition in the world. Throughout the development, we were able to add new benchmarks in aerodynamics, which are highlighted by the new Smart ENVE System 8.9. The new 8.9s outperform some disc wheels in terms of aerodynamics, but in terms of stability and weight there isn’t a disc wheel that comes close,” said ENVE engineer Kevin Nelson.

Regarding aerodynamics, the Smart ENVE System has been exclusively developed in the Mercedes GP – Petronas wind tunnel in Brackley, Northhamptonshire in the United Kingdom under the direction of renowned aerodynamicist Simon Smart. What sets the Smart ENVE System wheels apart from the rest is that they were developed to perform as a complete wheel system in frame, with rider on board. As a result of this approach, the Smart ENVE System wheels feature dissimilar depths and widths between the front and rear wheels. The front rims are wider and shallower to maximize stability across a broad spectrum of wind angles; and the rear rims are deeper and narrower to minimize drag on the trailing edge of the bike to eliminate turbulence and fit issues associated with modern aero frames.

All design, prototyping, structural testing, manufacturing, and assembly of the Smart ENVE System are performed at ENVE’s new facility in Ogden, Utah.

• The new Smart ENVE System 3.4 Clinchers feature a 435 gram 35mm deep front rim and a 450 gram 45mm deep rear rim.

• The new Smart ENVE System 6.7 Clinchers feature a 495 gram 60mm deep front rim and a 530 gram 70mm deep rear rim.

• The new Smart ENVE System 8.9 Tubulars feature a 530 gram 85mm deep front rim and a 550 gram 95mm deep rear rim.

The SES Clinchers built with DT Aerolite spokes and DT Swiss or Chris King hubs will start at MSRP US$2900, and US$975/rim, SES Tubulars in the same configuration start at MSRP US$2700, and US$899/rim.

About Smart

Simon Smart, an ex-Formula One aerodynamicist with fifteen years of engineering experience at the highest level of motor sport, earned global recognition for his design and development of the Giant Trinity and Scott Plasma 3 TT frames in the wind tunnel – both manufacturers realizing overnight success in the Pro Tour with wins in the team and individual time trials. Smart’s business, Smart Aero Technology, is based on the same site as the Mercedes GP – Petronas team headquarters and wind tunnel in Brackley, Northhamptonshire in the United Kingdom.

Smart is renowned as one of the most successful time trial frame designers in the world with no less than six bikes in the top ten at the 2010 Tour de France individual time trial in Bordeaux alone. Smart also co-developed the Scott Foil aero road frame as ridden by the 2010 HTC – Columbia Team, and his distinctive designs have influenced many time trial and triathlon bicycles on the market today.

About ENVE Composites
Located in Ogden, Utah, ENVE manufactures carbon fiber rims and components specifically for the bicycle industry and is at the forefront of the emerging outdoor manufacturing sector. ENVE wheels and components are chosen by the best cyclists in the world including the United Health Care Pro Cycling Team, the Santa Cruz Syndicate. ENVE is one of the only companies in the bicycle industry to manufacture in the U.S.A and all ENVE wheels are handmade in Ogden, Utah.

St. Anthony’s Flat and Fast Course Review

By: Mike Ricci U.S.A.T. Level III Coach

Location: St. Petersburg, Fl.

Distances: Swim: 1.5k ocean swim. Bike: 40k flat bike course on closed roads. Run: 10k run along canal on a mostly flat course with the only elevation changes being the bridges that go over the canal.

Date: May 1st, 2011

Hotels: Hampton Inn is a great option and only a ten minute drive from the race.

Pre-Race Meal: Gratzzi comes highly recommended and they handle groups well.

Travel: St. Petersburg, Fl. is an eight-hour drive from At-lanta or only a short drive from the Tampa Airport. Race Day Parking:There are a number of parking garag- es close to the race site that cost about $20 per day.

Race Expo: In years past the expo has had everything you may need. Registration is very well organized.

Weather: Historically the temperatures are mild to hot with a few years of rough chop on the swim (the 2008 age group swim was cancelled due to rough water conditions).

The Swim Course:

The swim starts on the beach with a run in start and is a counter clockwise course. The start is partially protected by St. Petersburg Pier but once you are out into the open course, it will most likely be choppy with swells up to two feet high. Water temperatures are cold enough for wetsuits. The swim exit includes climbing a staircase with the help of volunteers. The run into transition is easy on the feet as the area is completely grass.

Be Prepared:

Be ready for a rough swim with swells. The only way to truly get better at swimming in swells is to swim in the swells. This is likely not possible for most, but you can still improve your open water swim by adding sighting practice in the pool and using the heads up drill (freestyle with your head out of the water looking straight ahead).

The Bike Course:

Leaving Vinoy Park the road is cobblestone and there is a good chance of losing any bottle or gear that is not secure. After weaving your way through town there is a slight uphill that goes away from town until the turn around about five miles away. Be aware of railroad crossings, speed bumps and the many turns, 21 in all, along the course. Being that this is a popular race, there are many people on the course at one time. Be conscious of riders around you so your race doesn’t end with an accident. There is a long straight away at the end and you’ll have spotters warning you of transition coming up quickly.

Be Prepared:

The bike is a bit technical so work on your turning ability and keeping a tight line around corners. Another good tip would be to ride for long periods in your aero bars to get your glutes, hamstrings, and low back ready for 40 k of aero riding. Having a great ride only to come off the bike with a stiff back is not going to lead to a fast run. Keep track of your fluid intake as it tends to heat up later in the day.

The Run Course:

Depending on what wave you are in for the swim and how long your bike takes will determine how hot your run will be and how humid the conditions are. On a muggy day expect 100 percent humidity but the average humidity is around 80 to 90 percent on race day. This can be a P.R. run course with the right weather, proper pacing on the bike and peak fitness.There are brief moments of shade on the course and there are plenty of people on the run to give you motivation and keep your running fast.

Be Prepared:

The run course is flat and fast and doing some race prep type bricks where you come off a hard bike session right into a hard run will help you prepare for the quick run. Keep in mind your pacing and getting enough fluids in to combat the heat and humidity.

Conclusion:

St Anthony’s Triathlon is a great season opener and is one of the most well run races in the U.S. It serves as the Regional Championship for 2011. The competition in the age groups is fierce, and typically many triathletes come out to gauge their fitness against the best.

The new Olympic Legends Map

list via their famous, or in Jones’ case, infamous, defeats. Some lines have members of a team as stops, like the line that features each member of the 1992 US Men’s Basketball team.

As expected, there was some debate about who should be on the map and where. “There were heated debates and a few late changes of heart, but we are happy with the result; dozens of nations represented, all 2012 Olympic sports accounted for, and Ali and Phelps, two of the greatest Olympians of all time, guarding the Stratford geteways to the Games,” a statement in the Transport for London website read.

Whitfield won Gold in the 2000 Games in Athens, and again stood on the podium with his Silver Medal in Beijing. Snowsill took home the Gold in Beijing.

Check out the May issue of tri-magazine for an in-depth interview with Whitfield.

Ironman 70.3 California is a popular early season race. Photo: Courtney Johnson

In the Northern Hemisphere, much of the U.S. is blanketed in snow thus leaving many yearning for warmer training and  racing weather. No doubt you are looking for an early season race as you go through the planning process for 2011.This can be a tricky task if you are not clear on what goals you are trying to accomplish for your season as a whole. Whenever I sit down and go through this process, I always keep two things in mind when attempting to arrive at what early season races I decide to do.

Begin with the end in mind…

Ask yourself what it is that you are trying to accomplish not only with the first race of the season but also with your season as a whole. When you can clearly in your head answer these questions clearly in your head it makes the selection process a bit easier.

• Are you trying to test your fitness to get some early season benchmarks?

• Are you using this race as a training day to a bigger event later in the season?

• Are you going for broke to qualify for a world championship race like 70.3, ITU or Ironman?

Whatever it is that you determine as important, make sure you are clear on the outcome you are solving for as that dictates how you approach your training for not only that event but how it sets you up for the rest of the season.

Location, location, location…

This is a really big one especially if you have ambitious goals early on. When choosing a race and location, you should consider finding one that suits your ability to:

• Get in the training volume specific to the distance.

• Prepare in the conditions you will be racing in.

If you decide that you want to qualify for Kona at an early season Ironman, take into consideration the above two points. If the climate and weather you live in prohibits your ability to train outdoors, ask yourself if you will be able to get the long rides done inside. If your race is in a climate that may be warmer or more humid than where you live, you need to be sure you can replicate the conditions during training that will effectively acclimate you to race in those conditions.

If you can answer yes to those, lock it in and go for it. If you have doubts or find yourself saying I can’t or I won’t, then you might want to hold off on clicking the sign up button. In the end you must weigh the pros and cons of every event. Keep in mind the points mentioned above and choose wisely!

Look for some more early season race tips and a list of great races to kick off the season from Mackenzie Madison in the May 2012 issue of tri-magazine, available soon. 

World leading high performance sports apparel brand, 2XU, has announced the acquisition of its United States (US) based distributor, Sports Multiplied LLC (SM).  Following a successful six-year relationship with the reputable west coast based company, Australian owned 2XU has elected to invest directly in the US market and will spearhead all business operations from this point forward under a new US based entity – 2XU North America LLC.

In keeping with 2XU’s ambitious growth targets for the United States, the move comes just months after Lazard Private Equity’s Lazard Australia Corporate Opportunity Fund 2 (Fund 2) acquired a significant minority interest in the brand.  Representing another significant step for 2XU, this latest transaction echoes the company’s goal to dominate technical sports apparel markets across the globe.

For SM’s Founding Partners Todd Schoelen, Richard Verney and Chris Sinkovich, the change represents both the end of a successful era, and a promising pathway for even greater opportunity ahead.  Under the comprehensive deal, all former SM Partners will retain critical senior management roles in 2XU North America LLC, together with their full staff of dedicated team members.

“Managing 2XU’s US presence for the last six years has been a true privilege and we’re thrilled to be sharing in the next major chapter ahead,” said Schoelen.  “Importantly, for our broad network of current 2XU retail, sales, event, marketing and business partners, it will be business as usual under the new 2XU North America LLC management, simply with the promise of greater scope and multiplied opportunities.”

“Thanks to the dedicated Sports Multiplied team, the 2XU brand has made great US inroads thus far and we look forward to the future,” said 2XU Co-Founder and Director of Sales and Marketing Aidan Clarke.

An innovative sports brand, 2XU utilizes cutting-edge fabrics and technology, such as PWX®, to enhance performance. The brand has become renowned for its incredible Compression collection as well as other impressive lines including Triathlon, Cycle, Run, Swim and women’s Run-Fitness. 2XU is now the choice of top professional athletes, teams and associations not only in Australia and the United States, but across the globe.

2XU is proud to be an official apparel supplier to multiple sporting institutions where exacting standards are required for elite athletes.  The brand’s enviable partner portfolio includes the likes of Ironman, the BMC Racing Team, GreenEDGE Cycling, Golf Australia and many more.